Wisbech and Fenland Museum

Working with the board to fine-tune a new vision for the museum and translate this into a viable business plan

Wisbech and Fenland Museum is one of the oldest purpose-built museums in the UK with the most highly prized item in its collection being the manuscript of Charles Dickens’s ‘Great Expectations’. Following on from previous vision development and strategic planning work conducted by Iridescence, I was invited to return to support the museum in developing a robust business plan to combat diminishing public revenue funding. The work was split into two parts. The initial priority was to assist the team in stabilising the organisation financially, identifying opportunities for improved cost control and ‘quick wins’ in terms of income generation. The second phase of the work focused on developing a 3-year plan linked to a major capital development programme. The challenges for Wisbech Museum were to generate sufficient short-term project funding both to fill the immediate revenue gap and build capacity to deliver initiatives which would increase the profile of the museum plus to provide evidence of demand for an enhanced facility/operation and therefore make the museum more ‘funder-ready’.

Project Objectives:

Review and fine-tune future vision
Develop a short-term income generation plan
Develop a 3-year business plan to support capital funding applications

We initially commissioned Iridescence to run a couple of workshops for our Board on future vision and strategy. The sessions were a great success; with Finella's experienced direction and 'can do' approach, we achieved the clarity and consensus we needed to move into the next phase of planning. We later reengaged Iridescence to assist with the development of our full business plan and were extremely pleased with the outcome. Finella combines great strategic understanding with hands-on operational experience and fine attention to detail.

Martin Lawrence, Chair, Wisbech and Fenland Museum