The Hepworth

Market analysis for the new £15m Hepworth Gallery to support a Heritage Lottery funding application.

Iridescence worked in partnership with Tourism UK to conduct a specialist evaluation of the future markets for the proposed new Hepworth Wakefield Gallery to accompany a Heritage Lottery Funding bid. The Gallery, now regarded as ‘one of the finest contemporary art museums in Europe’, brings together work from Wakefield’s art collection, exhibitions by contemporary artists and rarely seen works by Barbara Hepworth.

Project Objectives:

Review future gallery offer
Assess market potential
Prepare Heritage Lottery funding assessment

Finella's hands-on experience in developing and running cultural visitor attractions was invaluable in mapping out and estimating the size and value of the markets for the new Hepworth Galler

Kevin Kaley, Director, Tourism UK