Peacock Visual Arts, Aberdeen

Retail strategy for Peacock Visual Arts, including benchmarking best practice arts retail operations across the UK and Europe.

As an adventurous and successful contemporary visual arts organisation, Peacock Visual Arts aims: ‘to play a leading role in nurturing a culture of creativity in Aberdeen and the North East of Scotland’ and ‘to be renowned internationally as a centre of excellence and innovation where artists and public engage to share and explore ideas and to make and present art in exciting, stimulating and challenging ways’. This project examined options to expand the range and scale of the company’s retail activity and best practice ideas from leading arts organisations including Tate Modern, the V&A and Gaudi’s Casa Mila (La Pedera), Barcelona.

Project Objectives:

Generate a pool of retail development ideas
Identify other potential commercial opportunities
Provide an outline retail / commercial plan

Iridescence was a delight to work with; from genuine listening to the client’s brief, enthusiastic grasping of the driving vision behind it, through to imaginative, fresh and, most importantly, appropriate ideas for making money. I would thoroughly recommend Iridescence.

Lindsay Gordon, Director, Peacock Visual Arts