Hunterian Art Gallery, Glasgow

£200k ERDF funding application for Glasgow’s high profile James McNeill Whistler centenary event.

Iridescence was approached to assist the University of Glasgow with the fundraising campaign for a high profile festival celebrating the centenary of the artist James McNeill Whistler (1834–1903). The festival included a series of exhibitions, public events, concerts and lectures in Glasgow, as well as contributions to other events in the United States and elsewhere in Europe. The festival led to a rise of between 12% and 17% in overseas visitors to Glasgow galleries.

Project Objectives:

Generate £200k EU funds
As a result, create interest from co-funders
Collate and incorporate partner perspectives

I have been involved with Iridescence in the generation of two bids to the European Regional Development Fund: for marketing the Glasgow-wide Whistler Festival and a Charles Rennie Mackintosh marketing campaign. In both bids Iridescence provided informed and strategic input, which was core to the successful completion of the bids. Finella was also a pleasure to work with.

Pamela Robertson, Senior Curator, Hunterian Art Gallery, University of Glasgow