Corinium Museum

Principal Involvement :  Commercial strategy and business planning

Commercial strategy development, funded by ACE Resilience Fund plus post-Covid business plan funded by the Government’s Cultural Recovery Funding.

In 2018 Iridescence was engaged to support a capital development project at the Corinium Museum, the brief being to ‘to rejuvenate commercial hire activity, grow visitor numbers (48,000 at the time), maximise space usage and optimise commercial performance’. In addition to market analysis, we  undertook a detailed capacity and usage audit of each existing and new space within the museum as well an analysis of staff time allocated to each key activity. Recommendations were then made to increase revenue and profit contribution from venue hire, group bookings and events covering: product development, pricing strategy and sales and marketing approach.

Iridescence was then re-engaged in 2021 to develop a full business plan to assist with post-pandemic growth and develop detailed strategies to deliver the museum’s vision post major capital works.

Project Objectives:

Analysis of revenue streams and opportunities for growth
Development of business plan
Preparation of implementation plan

Iridescence Consulting were commissioned to write the post-Covid Business Plan for the Corinium Museum using funds from the Government’s Cultural Recovery Funding. Finella worked with two other consultants to ensure the team had the breadth of knowledge and expertise to fully address all the Museum’s needs. Finella is a wonderful listener, making sure she fully understands the objectives and works closely with you throughout the project keeping you informed of progress. The Business Plan has proved a vital document in shaping the Museum strategy and we are already seeing the positive benefits of some of the changes we’ve implemented – thank you Finella!

Amanda Hart, Director