Aviemore Highland Resort

Principal Involvement :  Marketing Strategy

Destination marketing strategy for the resort’s £70m redevelopment

This project involved developing a new brand blueprint for Aviemore Highland Resort and working with the project directors to establish how the brand would be ‘translated’ into every facet of the operation, from style of accommodation, to activities offered to visitors, type of marketing and delivery partnerships and style of communications.

Project Objectives:

Review resort vision
Develop destination marketing objectives and strategy
Develop brand values and character

Finella Devitt was attracted onto the team for Aviemore because of her input to the launch phase of the Lomond Shores development at Loch Lomond. Finella brought to the team zest, focus and strategic approach to the re-awakening of the Aviemore dream. Ms Devitt’s unique, refreshing approach to the marketing process re-kindled the enthusiasm of the management team to bring forward a development of equilibrium.

David Sutherland, Chairman, Tulloch Construction (Project Partner)