Royal Gunpowder Mills

Royal Gunpowder Mills

We were commissioned to develop a marketing plan for the Royal Gunpowder Mills just as the Cover pandemic hit the UK when the attraction was faced with uncertain future funding and temporary closure. Mid-study our strategy was therefore realigned to focus on activities which would improve marketing tools and strengthen in-house marketing skills in preparation…

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Woodchester Mansion

Woodchester Mansion

Woodchester Mansion Trust appointed Iridescence to provide consultancy support to develop and promote Woodchester Mansion, a magnificent unfinished Neo-Gothic house located in the National Trust’s Woodchester Park, Gloucestershire. An incredible venue as described on their website: “Woodchester Mansion represents a moment suspended in history, offering visitors a time-travel experience. Because it was abandoned in mid-construction…

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The Merchant Hotel, Belfast

The Merchant Hotel Belfast

The Merchant Hotel in Belfast has long been admired for its distinctive architectural style. Both in its former life as the headquarters of the Ulster Bank and now, its new incarnation as a five star luxury hotel. Iridescence was delighted to have participated in the early-stage marketing planning process for this multi-award-winning venue which now competes…

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House for an Art Lover, Glasgow

House for an Art Lover

As Chief Executive (with a brilliant team!), I developed the business from a zero base to trading turnover of £1.2m and 40 staff. House for an Art Lover is still one of the very few non revenue-funded visitor attractions in Scotland and is continuing to expand year on year. I raised £700k additional capital funding…

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Loch Lomond Shores

Loch Lomond Shores

As Chief Executive of the Management Company of Loch Lomond Shores, my role was the take on the operation of this National Park based attraction following several years of development by Scottish Enterprise. A key challenge was to fine-tune the business model to maximise viability and develop a brand and platform for the future destination…

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Glasgow Restaurateurs Association

Glasgow Restauranteurs Association

The Scottish Thistle Awards were designed to discover and celebrate excellence and innovation by the Scottish tourism industry. The scheme encourages businesses to be proud of their achievements and to share ideas and best practice by taking part in the programme and entering award categories. Given my knowledge of the Scottish tourism and hospitality sector and my…

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Aviemore Highland Resort

Aviemore Highland Resort

This project involved developing a new brand blueprint for Aviemore Highland Resort and working with the project directors to establish how the brand would be ‘translated’ into every facet of the operation, from style of accommodation, to activities offered to visitors, type of marketing and delivery partnerships and style of communications.

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The Hepworth

Hepworth Gallery Wakefield

Iridescence worked in partnership with Tourism UK to conduct a specialist evaluation of the future markets for the proposed new Hepworth Wakefield Gallery to accompany a Heritage Lottery Funding bid. The Gallery, now regarded as ‘one of the finest contemporary art museums in Europe’, brings together work from Wakefield’s art collection, exhibitions by contemporary artists and rarely…

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