How I Work

All seeing eye. And busy, busy hands. I believe detail is important. In fact, getting the small things right usually means the overall quality is good as well. However, I also draw on senior board-level experience, so my solutions do too. So that means detail-consciousness and strategic awareness go hand-in-hand with Iridescence.

Where do we start?

First tell me what you want to achieve – in person, by phone or through a formal brief. I’m also happy to respond to formal tenders. Whichever way, it always helps to have a chat. I'll then get back to you with a proposal document, which we’ll review and amend together until it meets your needs.

How We’ll Work Together

I’ll begin by agreeing a work-plan with you, including what will be covered, who will consult with, the timescale and how and when we will communicate through the project. Next I’ll get my head right round your business, fast. There will be lots of information to gather and sift through – to separate the noise from the nuggets. I often need to consult with quite a few people too which might include your staff, directors, partners, funders, customers.


The first thing I'll want to know is what does your business dream of achieving? That’s what I mean by your vision – corporate or creative. Vision is something everyone claims to have, yet so few organisations have a clear vision, or live by it.

My approach to vision is pretty simple - if you don't know where you're going, how will you know when you've arrived? Developing your vision is all about ‘blue sky’ thinking and opening up new opportunities for your venture.

Sometimes it’s just about coming up with fresh and new ways of doing what you currently do. Get the vision right and you’ll give your organisation a brilliant foundation for growth and income generation. Not to mention a solid competitive edge.

Quite simply, a clear vision is the bedrock of any successful strategy.

Consultancy for The Merchant Hotel
Art Class


Understanding where you would like to take your venture, be it in the next few months, or in 3 or 5 years’ time, is a great starting point. The next step is to identify exactly what sort of help you need. Which might be to evaluate development options for your organisation, create a new marketing strategy to increase your profile and attract more customers, establish the right organisational structure for your business or help you improve your profitability, for example. Perhaps you need a viable business model to support capital or revenue funding? Or the evidence to help catapult your business in a completely new direction and possibly discard products or services that simply aren't contributing. 


The exciting bit ...

Once I have all the facts and can see the full picture, I can start to develop solutions with and for you. At the end of the process, I'll make sure you have a really useful report capturing the whole process. And then it's over to you - to perform in the way you've always wanted. But if you need a little more help or hand-holding along the journey, I'd be delighted to come on board.

More Questions?

‘How long will it take?’ is one which crops up pretty regularly – there are a number of others I’m asked regularly in my FAQ's, or feel free to contact me with any questions you might have.

The End Product

There isn't really a typical Iridescence solution as each project is different. Most projects result in a report of some sort. This might be a simple action plan, or it could be something a bit chunkier. If you have commissioned a feasibility study, an options appraisal or a business plan to support a funding application, for example, the chances are that you will need a pretty comprehensive document, detailing all the evidence supporting my recommendations and your future strategy. But most important of all, you'll come away with the confidence and tools to improve your business.