Income Generation and the Arts: Inspired by the TATE

By Finella / August 28, 2022 /

A while back I met with the Retail Manager at the TATE Modern in London to pick up a few of the secrets of their success in arts centre retailing. What did I discover? Exceptional best practice, including a hugely creative product development and merchandising philosophy, not to mention a refreshingly professional and forward-thinking approach…

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Arts Marketing Strategy: How Clear is Your Message?

By Finella / July 25, 2022 /

We spend a lot of time developing, funding and building beautiful cultural buildings and experiences. Then comes the challenge of marketing your offer, of standing out from the crowd – and generating that all-important revenue. You will have many opportunities to promote your attraction, perhaps through social media, or an on-site event, via PR or…

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