Brilliant Fusion of Creativity and Commerce at TATE Modern

A while back I met with the Retail Manager at the TATE Modern in London to pick up a few of the secrets of their success in arts centre retailing. What did I discover? Lots of fantastic ‘best practice’, including staff with excellent retail sales skills and a really creative purchasing and merchandising philosophy. Wolf Ollins, one of the country’s leading brand consultancies, was appointed to develop seasonal colour palettes for the theming and display of goods and creative partnerships with great British designers such as Paul Smith have resulted in limited edition ranges of Tate Modern branded products. This creative and energetic attitude towards ‘trading’ generates vital funds for the TATE.

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